Venture far enough East on your Frankfort Avenue adventures, and you’ll run smack into the St. Matthews neighborhood. Arguably the retail epicenter of Louisville, St. Matthews boasts two massive shopping malls, an impressive range of restaurants, and all the retail outlets you could ever ask for. Primarily populated with young professional couples with children, St. Matthews residential areas shout “SUBURB,” but with every amenity just a block or two away, they certainly don’t feel like the ‘burbs. Low crime and accessible retail make St. Matthews an obvious choice for families.