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Website Kentucky YMCA Youth Association

Developing engaged citizens and servant leaders

The Kentucky YMCA Youth Association serves as the home of Kentucky’s YMCA Youth and Government programs. We provide middle school and high school students across the Commonwealth and college students across the nation with opportunities for service learning, civic engagement, and personal development.

The Director of Program Outreach is the salesperson and frontline ambassador for the Kentucky YMCA Youth Association’s programs to students, teachers, and community partners. This is a sales position that is responsible for retaining existing participants, recruiting new participants, cultivating relationships with program alums and stakeholders, and executing components of Kentucky YMCA programs. The Director of Program Outreach is responsible for creating individual and team sales goals around all programs the KY YMCA offers and implementing sales and marketing strategies around the goals created. This position leads communication efforts with teachers, students and partners and helps participants navigate the registration and preparation leading up to a program. Outreach team members will lead workshops and educational activities to assist students and teachers in becoming fully prepared for the programs they are participating in.

This position also supports key programs through directorship and/or key program roles.


This position requires regular travel to Kentucky YMCA offices (Frankfort and Louisville), conference facility locations, and other venues and schools throughout the state of Kentucky.
Remote work is encouraged when in-person meetings are not necessary and conferences are not in session.



Serve as the frontline salesperson and ambassador to represent the Kentucky YMCA in your dedicated region/territory.
Recruit, train, and prepare students and advisors in the assigned region to participate in statewide programs, including (but not limited to) Student Y, KYA, KUNA, GFI, LTC, YKAP, and Y-Corps.
Facilitate group discussion and teach program curriculum to participants and advisors/adult volunteers.
Identify potential leaders within the assigned region and encourage development of leadership skills, with emphasis on deeper participation in Kentucky YMCA programs.
Cultivate relationships with schools, advisors, teachers, local YMCAs, and community partners in the assigned region.
Maintain a sales database to track leads, communications, and participation data.
Monitor recruitment and sales goals and adapt recruitment strategies as needed.
Act as support for the core Kentucky YMCA programs, including (but not limited to) KYA, KUNA, LTC, GFI, Y-Corps, Officer Retreat, and advocacy programs.
Synthesizes and creates program report outs.
Responsible for facilitating small groups and understanding program curriculum.
Ability to stay organized with receipts and expenses.
Ability to communicate efficiently via phone and in person with participants and teachers.
Must be able to work independently on projects and multi-task.
Organizational and time management skills are necessary for all aspects of job.
Contributor to program content pre, post and during programs.
Supports partnerships within the education sector, youth development leaders and YMCAs in the state.
Gives presentations and trainings to partner organizations. Strong Public speaking skills necessary.
Responsible for special projects within programming.
Acts as primary support to the Kentucky YMCA programs, including (but not limited to) KYA, KUNA, LTC, GFI, Y-Corps, YKAP, Officer Retreat, local programs.


Suggested Qualifications and Experience:

The KY YMCA is an anti-racist, multicultural, pro-equity organization, committed to a diverse workplace and is seeking a diverse pool of qualified candidates.
Must be 21 years or older.
One or more years of professional experience in sales, marketing and recruitment.
Direct sales or customer service experience with educational centers
Experience working with teens
Experience in program development.
Direct experience in project management.
Professional presentation experience.
Experience working independently on projects and with a team.
Proficient use of Microsoft Office, particularly Word and Excel.
Organizational, detail-focused and independent time management skills are necessary for this position.
Superb public speaking skills and relationship skills are needed.
Must be able to schedule work proactively and independently, while also being able to work with teams.
Works as part of a team and demonstrates a high degree of self-initiative and commitment to expand skills and expertise through a variety of methods, including self-study, working/mentoring with colleagues, and both internal and external training.
Ability to change priorities as project expands or project needs change.
Must be able to assist in moving 35 pounds, have good mobility, and maintain a high level of energy over an extended period of time.
Ability to be away from home up to 25% of the year, or an estimate of 50 days, including extended periods of overnight stays.
Must have reliable transportation.
Ability to communicate clearly to large groups, over phone, and via email.
Ability to relate effectively to diverse groups of people from all social and economic segments of the community; track record of building authentic, constructive relationships with others
Understanding that you may stay overnight in a hotel for a potential of 14 days in November and December and 12 days in March.
Understanding of the nature and purpose of the YMCA and the respective roles of volunteers and staff.


Salary and Benefits

An annual salary of $35,570
Fully paid health, vision and dental insurance coverage/monthly premiums for you and your dependents.
Competitive and generous paid time off (PTO) and holiday policy.
Fully paid life insurance for employee
Company contribution to Y-USA retirement fund, after vestment.
Immediate 403b investment fund accessibility.


This job will remain open until filled.
We would love for applicants to start as soon as they are able.

To apply for this job please visit