Lilly has years of experience through weightlifting, and that background shapes everything she builds. She believes in real over posed, muscle over restriction, and training that makes women feel capable instead of punished. Through her own life and professional experience, she has created this unique method.

As a business owner, Lilly built EmberHaus from the ground up, growing her personal brand into a team of 25 in her first year of business. She runs the operations, from workout programming and staffing to marketing and events, and leads her team and her community with radical transparency.

Her personal brand pushes back on diet culture with humor and honesty, and she shares her own wellness journey as it actually happens. Outside of EmberHaus, Lilly is creating other brands that align with being her most authentic self. She believes that being real is the best thing anyone can do.